What's the difference between a metric and a KPI in shipping?

A metric is any piece of data you can measure. A KPI is a specific metric you've chosen to watch because it directly shows performance against a major business goal. You may have hundreds of metrics but should have only a handful of KPIs - the ones that tell you if you're winning where it counts, like reducing cost per shipment.

How many shipping KPIs should I track?

Start small and be selective. Choose one or two essential KPIs for each core area of your shipping operation: cost, speed, and customer experience. This gives you a focused dashboard of about four to six key numbers that provide a clear view without overwhelming your team.

How often should my team review shipping KPIs?

Operational metrics like on-time delivery rates may be worth a daily or weekly check to catch problems early. Broader financial KPIs like average cost per shipment are often best reviewed monthly to identify trends. Establish a consistent rhythm your team can maintain.

My data is spread across different systems. How do I get it organized for reporting?

Find a central platform that can integrate with your carrier portals, WMS, and other software. This creates a single reliable source of information and automates the difficult work of data collection, giving you a clean foundation for accurate KPI reporting.

Shipping KPI Reporting: A Guide to Get It Right

Shipping Knowledge

Published March 24, 2026

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Shipping KPI Reporting: A Guide to Get It Right

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