FARM Rio

Founded in 1997, FARM Rio is one of Brazil’s most recognizable and beloved women’s fashion and lifestyle brands. From it’s beginnings in Rio at a local independent fashion market called Babilonia Feira Hype, FARM Rio has come to embody the feminine spirit and vibrant colors of Rio.

FARM Rio’s growth over the past three years has been a remarkable 50%. The brand distributes their products – dresses, jackets, accessories, and artisan collaborations – through both direct-to-consumer (D2C) online sales and brick-and-mortar retail locations.

Experiencing significant growing pains, FARM Rio approached Shipware with several challenges. The cost of their third-party logistics (3PL) support was rising while service from their incumbent provider was declining. With the care FARM Rio has for their customers, the most concerning issues were those impacting the Customer Experience:

Attempting to resolve the problems on their own only delivered minimal improvements. Having leveraged the same US & European 3PL for several years, the FARM Rio team was unsure of alternative global 3PL options and had no access to 3PL pricing benchmarks. As a result, they came to Shipware to assess their fulfillment data, determine the right provider(s) and costs, and to craft and implement SLAs to ensure their provider is held accountable to service standards that would improve the Customer Experience.

Shipware began with research and discovery, getting educated on FARM Rio’s product lines, company values, short- and long-term goals, distribution strategy, and their existing 3PL relationship with its challenges.

Our team then performed a comprehensive assessment of the current state of FARM Rio’s fulfillment operations, including:

Reviewing operational issues and determining their root causes

Evaluating FARM Rio’s contract terms and pricing against our industry benchmarks

Reviewing historical and anticipated growth rates and drivers

Once our assessment was complete, we collaborated with FARM Rio’s stakeholders to define priorities, which were to:

With the assessment complete and an agreed upon direction, Shipware developed a five-step optimization strategy:

With a clear direction, the Shipware team developed, issued, and managed the entire RFP process. This completely removed the burden from the FARM Rio team, saving valuable personnel hours and sidestepping pitfalls that similar businesses fall into throughout the 3PL RFP process. Our 3PL Optimization team evaluated all vendor responses and options, then worked closely with Farm Rio to select finalists based on the requirements and criteria previously established with stakeholders.

Once evaluation was complete, Shipware and FARM Rio directly negotiated the Master Service Agreement (MSA) with the chosen vendor, leveraging our pricing benchmarks and industry experience to attain best-in-class pricing, terms, and SLAs – both best practice SLAs, and those developed specifically to meet FARM Rio’s needs. With the agreement signed, we provided support throughout implementation of the new 3PL to ensure a smooth transition with minimal disruption.